All 5 recommendations
Est. prices as of 11 Mar 2026
#1 · TCL · Best Value
TCL 55-inch 4K Smart TV (55P645)
£449
Genuine 4K picture quality without the Sony tax
- ✓ Native 4K resolution with HDR10+ support
- ✓ Google TV built-in with clean interface
- ✓ Excellent motion handling for sports and gaming
- ✗ Contrast not quite as punchy as QLED competitors
#2 · Hisense · Hidden Gem
Hisense 55-inch QLED 4K TV (55E7HQ)
£499
QLED colour brilliance at half the price of Samsung
- ✓ QLED technology for richer colours and brightness
- ✓ 144Hz refresh rate—excellent for gaming
- ✓ Local dimming for better contrast control
- ✗ Smart TV platform feels slower than Google TV on TCL
- ✗ Speakers are noticeably tinny
#3 · LG
LG 50-inch 4K Smart TV (50UP7500)
£399
Smaller screen, bigger brand reliability
- ✓ Excellent upscaling of non-4K content
- ✓ WebOS interface is snappy and intuitive
- ✓ IPS panel means better viewing angles
- ✗ 50-inch feels cramped if you're coming from 55+
- ✗ Brightness could be better for bright living rooms
#4 · Philips · Crowd Favorite
Philips 55-inch 4K TV (55PUS7406)
£479
Premium build quality with a slightly softer picture
- ✓ Ambilight ambient lighting adds wow factor
- ✓ Excellent build quality and design
- ✓ Smooth motion processing
- ✗ Picture quality slightly less sharp than TCL equivalent
- ✗ Ambilight doesn't add value for most buyers—nice gimmick
#5 · Bush · Budget King
Bush 55-inch 4K Smart TV (55/2160P)
£349
The budget blunt instrument—it works, but don't expect finesse
- ✓ Genuinely cheap entry point to 4K
- ✓ Solid enough for casual viewing
- ✓ Adequate performance for streaming apps
- ✗ Colour accuracy is noticeably washed out
- ✗ Built-in speakers are barely functional
- ✗ Smart TV platform struggles with app updates
- ✗ Plastic build feels cheap despite decent size